✅ Monday briefing: Wadds Inc. Almanac 🎄🎁⛄

We look forward to eight of the biggest issues for marketing, media and public relations in 2022

We’ve published our annual Almanac covering eight of the biggest issues for marketing, media and PR practitioners for 2022. It’s our Christmas present to you and is available in HTML version and PDF download versions.

We explore management issues such as accounting for carbon, artificial intelligence, and the UK economy; the governance and ethics of big tech and social media platforms; and accessibility and diversity.

You’ll find eight short essays with links to further reading so that you can check our work.

1. Strategic issues for management and public relations

2. Google and Meta must not be allowed to displace the internet

3. Misinformation: The internet is a sewer

4. Levelling up audiences

5. Diversity in public relations practice will take more than a generation to fix

6. Home comforts and office politics

7. Earned media in flux, owned media ascending

8. Public relations roared back from COVID-19 so why does it feel so tough?

We’ve used some of the noisiest conversations in our community of practice as our guide. Thank you to everyone that has participated in conversations over the past 12 months. You’d be welcome to join us in 2022.

If you’d like me to run a planning session or workshop for your team in the New Year around the issues we’ve raised, or indeed any topic where we could be helpful, please hit reply.

We’re taking a break for Christmas and will be back on 10 January 2022. Take it easy. Look after yourselves.

Merry Christmas and Happy New Year.