✅ Monday briefing: WaddsCon final call, creative industries funding, image licencing, website data viz, Twitter verification, and more…

Media, industry, industry, best practice, research and insight, tools, and social media and platforms

The online community that provides a hivemind for this newsletter was started in April 2020 during the first COVID-19 lockdown in the UK. We’ve renamed it and freshened it up as society emerges. You’d be welcome to join 1,800 colleagues.

198 people have signed up to Waddcon on Friday. Farzana Baduel, Orla Graham, Asif Choudry and Ursula Ojiji will join me 1-2pm to discuss how agency/client relationships have changed during the pandemic, how to create a measurement framework, the renaissance of print, and professionalism in PR. Book yourself a ticket.

Media

🤬 ONLINE ABUSE: Journalists need training in online abuse according to a study, published in the Journal of the Association for Journalism Education. It found that online abuse has become “commonplace, vile and more serious”. Spotted Andrew Smith.

🤔 WOMEN IN JOURNALISM: A survey by Women in Journalism aims to find out how the experiences and priorities of women in journalism are changing. Areas examined include online abuse, editorial decision-making powers, pay, workplace harassment, and the impact of the pandemic. Spotted Alan Morrison.

Industry

💼 POST COVID-19 JOBS: Work-from-home facilitator, personal trainer, algorithm bias auditor and cyber security forecaster are among the top ten jobs to emerge from the COVID-19 pandemic according to the World Economic Forum. Spotted Catherine Arrow.

🥇CREATIVE INDUSTRIES FUNDING: UK registered micro and small businesses in the creative sector can apply for a package of support to grow their business. It includes ongoing support from Innovate UK EDGE and funding of up to £25,000 for innovation projects. Spotted Mark Lowe.

🖼️ IMAGE LICENCING: Reuters News & Media is cracking down on the use of its copyright images in presentations. Event organisers who host thousands of decks on their websites, and contributors who create presentations, face scrutiny. Check licencing rights before using an image from the web. Source James Crawford.

Best practice

📘 BUSINESS CASE STUDIES: The Case Centre is a collection of more than 25,000 business school cases studies. It's intended as a learning and development resource. Spotted Dr Jon White. 

Research and insight

🏠 HOME WORKERS: The proportion of people working from home more than doubled in 2020 although it remained a minority of overall workers across the UK. Data published by the Office for National Statistics (ONS) finds that 25.9% of employees worked from home during the COVID-19 pandemic. Spotted Sarah Waddington.

🤥 TRUST BAROMETER UPDATE: Business is the most trusted institution, widening its lead over government, especially in markets still in the throes of the pandemic. This is the finding from the Edelman Trust Barometer. Increases in inequality have led to a widening gap between informed public and mass population. Spotted Andrew Smith. 

Tools

🎧 SOUND EFFECTS: Shutterstock has released over 440 free sound effects for videos, apps, films, and games. It includes seven cat sound effects, 15 gardening sound effects and more 15 household sound effects. Fill your boots. And your ears. Spotted Alan Morrison. 

📊 WEBSITE DATA VIZ: Majestic has launched a nifty data visualisation feature to benchmark website data. It enables you to competitively position a site against the other domains that are most often linked near a site’s own links. Spotted James Crawford.

Social media and platforms

📼 EMBEDDED VIDEO ADS: YouTube has tweaked its terms and conditions to allow it to run ads on any video. It means that ads may be shown on branded content. Choose an alternative platform if this is an issue. Spotted Jesper Anderson. 

💭 IDEA PINS: Pinterest is launching Idea Pins, a format similar to the video story format on other platforms, albeit in Pinterest’s case the content isn’t transitory. Creators will have a suite of new publishing tools including, video-first features, fresh editing tools and updates. Spotted Alan Morrison. 

🔵 TWITTER VERIFIED: Twitter have launched a new way that people can apply to become verified and earn a blue badge by proving their identity. App in-app via account settings. Spotted Karan Chadda.

🔊 AMAZON AD AUDIT: Amazon is preparing to open up its advertising products for a Media Rating Council audit. The MRC will initially inspect Sponsored Product ads and Amazon’s demand-side platform used by advertisers to buy programmatic campaigns. Spotted Andy Barr.