✅ AI in PR tool book chapter-a-day published on #FuturePRoof website
A week in management, media and public relations
It's brilliant to see copies of our new AI in PR tool book published by #FuturePRoof in the wild. It briefly knocked Seth Godin out of the bestselling slot for management and public relations books this week, which we count as a major win.
The book features 21 chapters, each on a different tool to help practitioners work smarter and more effectively, covering large language models, AI productivity tools, and integrated AI platforms.
We're publishing a chapter a day on the #FuturePRoof website. The complete book is available in print and Kindle formats.
Sarah Waddington CBE created the #FuturePRoof community and publications. It has three features that are critical to its success:
The format is always crowdsourced from practitioners or subject matter experts
It incorporates a learning pedagogy based on theory and practice, including case studies wherever possible
Each project is managed with robust and uncompromising editorial and production standards
That last point is important. Books aren't a media format typically suited to a fast-moving area of innovation. We ran this project at pace. It took three months from conception to publication.
Thanks to all the authors for all their work: Thanks to Yvonne Maher, Katie Spreadbury and Mark Lowe for reviews for the back cover. Richard Bailey and Stella Bayles have both had kind things to say about the project, for which we're grateful.
If you've missed last week's chapters, you can catch up with them on the Hashtag #FuturePRoof website.
Andrew Bruce Smith wrote about Claude, a large language model developed by Anthropic, that features a large context window
Ben Lowndes covered ChatGPT the OpenAI language model that kickstarted the disruption in the market
Laura Richards wrote about LLaMA 2, the Meta model, that enables organisation to run AI on their own infrastructure
Laura also covered image-generating AI tools such as DALL-E, MidJourney, and Stable Diffusion
Claire Simpson wrote about Bing Image Creator, Microsoft's text-to-image AI tool that runs on Open AI’s DALL-E model
There'll be more to come this week and every day until we've published the complete series of 21 chapters.
Have a great week. Thank you.
Media
🇬🇧 REGIONAL LAUNCH: Former North-East Journal editor Brian Aitken is launching a new subscription-only online newspaper called The QT, backed by angel investors. It will provide quality coverage of regional affairs, business, politics and culture with a core staff of six journalists and a pool of freelancers. Source: The QT.
🗞 NEWSROOM FLEXIBILITY: The annual Reuters Institute Changing Newsrooms report finds that most newsrooms have embraced flexible/hybrid working models, giving staff some autonomy over where they work. Leaders report slow progress on diversity efforts and cautious optimism about disruption from AI. Source: Reuters Institute.
Social media and platforms
⏯️ LINKEDIN TOOLS: LinkedIn has introduced a newsletter tool to provide deeper insights into audience demographics and content performance. It also enhances profile verification by clearly showing who has verified aspects of their profile like identity or workplace association. Source: LinkedIn.
⏏️ NEWSLETTERS AS MEDIA: 13 news publishers have shared how they use LinkedIn's newsletter feature, with most repurposing content from existing newsletters and aiming to drive readership back to their sites. Some have seen increased subscriptions, but all noted the inability to own the audience as a downside. Source: Neiman Lab.
Bad and best practice
🚽 URINAL CAMPAIGN: To promote early detection of bladder, kidney and prostate cancers, the NHS is placing signs in men's restrooms urging those who notice blood in their urine to seek medical help. The campaign is part of a broader goal to diagnose 75% of cancers in the early stages by 2028. Source: BBC.
🖼 ADS GROUNDED: The ASA has banned ads from Air France, Etihad and Lufthansa as they featured green claims without evidence and omitted material information that would have affected consumer decisions. The watchdog is stepping up action on environmental claims made in advertising. Source: ASA.
Artificial intelligence
⚙️ META AI STRATEGY: Meta is testing 20 new ways that generative AI can improve your experiences across Facebook, Instagram, Messenger, and WhatsApp, including search, social discovery, ads and business messaging. Source: Meta.
🔍 GEMINI AI: Gemini is Google’s largest and most capable AI model. It combines different types of information with sophisticated reasoning and coding capabilities. It has been deployed in Bard, Pixel phones and search, and will soon be available to developers and enterprise customers via APIs and other tools. Source: Google.
🔄 AI CONFERENCE REPLAY: All content from the Unlocking AI for Next-Generation Communication conference is available online. Seven speakers delivered diverse presentations on how AI is transforming corporate communications and public relations. Source: Jesper Andersen.
🧑💼️ STRATEGY AI: Much of the focus of AI is on functional roles, however AI may equally impact management task. An experiment compared an MBA student team's week-long strategy development process to a 60-minute AI-assisted strategy using the Blue Ocean framework. The results were competitive. Source: Harvard Business Review.
Research
📄 REBOOT UK: The Economy 2030, published by the Resolution Foundation, sets out a strategy to end Britain's 15 years of economic stagnation. Measures include good job creation, fairer taxes and benefits, and steering change from Brexit and net zero towards higher growth and lower inequality. Source: Resolution Foundation.
Thank you to the following members of the House of Marketing & PR community of practice for sharing and debating stories covered in the newsletter over the last week: Jesper Andersen, Slavina Dimitrova, Alan Morrison, Andrew Bruce Smith, Phil Szomszor and Rhian Williams.