Monday briefing #2: marketing optimism, Klopp letter, Indian app ban, new tools...

Data and reports, research, projects, news in brief, interesting reads, interviews, books, tools, and diary dates.

This is a new thing. It’s a mix of articles from my own blog and content discussed in the marketing, media and PR community on Facebook. My thanks to all the contributors. Please let me know what you think.

Data and reports

🎙️ PODCAST BOOM: The audience for podcasts is continuing to grow according to the Audience Project. Weekly podcast listening by market is as follows: Germany 16%, Sweden 31% and UK 24%, and US 34%. Spotted by: Stephen Waddington.

✍️ LORDS’ REPORT: ‪According to a new report, electoral law needs urgent reform to account for digital ads and tech platforms should face same election scrutiny and sanctions as other media. Spotted by: Stephen Waddington.

Research

🕵 CMO OPMTIMISM: Three-quarters of CMOs interviewed by Gartner have a positive outlook for business performance in the 18 to 24 months following the COVID-19 crisis. Spotted by: Andrew Smith.

Projects

🤔 COVID-19 COMMS: The joint Government Communication Service project supported by IOIC, CIM, CIPR, PRCA, and LGA Comms is well underway. Please keep your contributions coming. Source: Stephen Waddington.

News in brief

💰 BILLION POUND AVE CLAIM: Megan Markle's claim in papers filed in the High Court that her wedding netted the UK £1bn is based on an Advertising Value Equivalent (AVE) calculation. Source: Andy Barr.

😞 BRAND ADS WILL BE BACK: Zuckerberg isn’t unduly concerned about the brand ad boycott. He told staff that it’s a "reputational and a partner issue" rather than an economic one and expects advertisers to return soon. Spotted by: Andrew Smith.

🗞️ KLOPP LETTER: Letters to the editor can be a powerful media relationships tactic. Liverpool FC boss Jurgen Klopp wrote to The Liverpool Echo to appeal to fans to stay at home after its league win. Spotted by: Stephen Waddington.

📱 INDIAN APP BAN: The Indian Government has taken a hardline response to social media and tech platforms that undermine its sovereignty. It has banned 50 apps including TikTok and WeChat, and several dozen Chinese apps. Spotted by: Michelle Goodall.

Interesting reads

📋 REPUBLISHING RIGHTS: You’ve landed a story for a client but it’s behind a paywall. In Sweden you could get it unlocked for around £1,000 so that it can be shared on the open web. It’s a new revenue stream for media. Source: Jerry Silfwer.

👥 LOCKDOWN INEQUALITY: No two lockdown experiences have been the same. Now employers must pick up the pieces. Source: Stephen Waddington.

🗳 POLITICAL INFLUENCERS: Scott Guthrie on the role that influencers are playing in the upcoming US election campaign, citing Trump's Tulsa rally and Biden's Instagram livestreams. Spotted by: Scott Guthrie.

Interviews

🗣️ RICHARD MEETS RICHARD: Richard Bagnall, AMEC’s chair and co-managing partner of CARMA International talks to Richard Bailey about the AMEC summit and the industry’s weakness around planning and evaluation. Source: Richard Bailey.

Books

📒 WOMEN IN PR: Berlin's Quadriga University has published a new book called Women in PR. Topics include: ageism, burnout, diversity, empathy in crisis, feminism, gender stereotypes, and the impact on COVID-19. Spotted by: Ramona Slusarczyk.

Tools

📰 HELP WITH HEADLINES: There's an art and science to writing good headlines. It's been codified in this Headlime app. Spotted by: Stephen Waddington.

🖥️ WEB MONITORING: New tool start-up Hexowatch provides real time monitoring of text or image changes on a web page or web site. Useful for alerting, insight, governance, and intelligence. Spotted by: Stephen Waddington.

🔎 VIRTUAL PRESS ASSISTANT: Virtual Press Assistant claims to improve communications between journalists and press offices. It uses natural language processing to answer common questions. Spotted by: Heather Yaxley.

Diary dates

📆 7 July - DigiConf online digital marketing conference designed for B2B digital marketing managers and strategists

📅 8 and 9 July - The AMEC Global Summit on measurement will explore measurement framework, myths and new horizons. Tickets are £250 to £350. Source: Richard Bagnall.

📆 10 July – The Barcelona Principles defined are a decade old. AMEC is hosting free webinar to unveil Barcelona Principles 3.0. Tickets are free. Source: Richard Bagnall.