✅ Monday briefing: Pitch opportunity, unicorn profile, data in PR, golf impact, 12-month payment terms, dyslexic dissonance, LinkedIn features, metaverse flop, and more...
Wadds Inc. podcast: Are we using technology or is it using us?
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Are we using technology or is it using us? That’s the question that I discussed with author and geo-political risk researcher, Dr Stephanie Hare for the latest edition of the Wadds Inc. podcast.
The podcast has been produced for business leaders and management and explores how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement.
Media
📕 OFCOM REPORT: People from lower socio-economic backgrounds access BBC content less than the rest of the population according to Ofcom. They are least satisfied with how they’re portrayed in content and are also under-represented within the BBC’s own workforce. Spotted Grant Thoms.
🗞️ PITCH OPPORTUNITY: NationalWorld, owner of 13 regional and city daily newspapers, has created a Contributor Submission portal called YourWorld. Successful pitches make local paper print editions or are developed into bylined articles opportunities. Spotted Alan Morrison.
Research and Insight
🦄 UNICORN PROFILE: Fast growing companies that secured the most investment also have the most active leaders within earned media coverage of their businesses. The latest Coverage to Capital report from Hard Numbers and CARMA explores the relationship between the media profiles of CEOs and fundraising. Shared Darryl Sparey.
📊 DATA IN PR 1: A series of essays from 11 leading practitioners published in a paper by the PRCA share practice in the application of data in public relations. It explores how data informs strategy, decision making, creativity, execution, and measurement. Source Stephen Waddington.
Industry
⛳ GOLF IMPACT: Tiger Woods has won $15m for generating the most media interest in PGA Tours in 2022. The Player Impact Programme rewards players using metrics such as news article mentions, Google Searches, and social media reach and engagement. Spotted Jason Weekes.
💵 12-MONTH PAYMENT TERMS: A US tender for public relations services from Keurig Dr Pepper’s features 360-day payment terms. Debt finance is offered as an option for any agency unable to meet the terms. It prompted widespread condemnation from creative agencies for “corporate bullying”. Spotted Julian Christopher.
Best and Bad Practice
🍺 B CORP REVOKED: The self-styled ‘punk brewery’ has lost its B Corp certificate status after a BBC documentary and open letter from workers alleging ‘culture of fear’. The Brewery said that it decided to withdraw from the certification scheme. Spotted Alan Morrison.
📺 DYSLEXIC DISSONANCE: Matt Hancock MP failed in his goal of raising the profile of dyslexia on I’m a Celebrity Get Me Out of Here. Analysis by Be Broadcast finds that he used his participation in the show to raise his profile and rehabilitate himself with the public after the COVID-19 pandemic. Source Josh Wheeler.
Technology, Tools, and Platforms
💻 LINKEDIN FEATURES: LinkedIn is adding new features to Company Pages including newsletters, product pages and competitor analytics. It is also planning a series of new ad formats for 2023 including sponsored employee posts on Company Pages and conversation starter ads. Spotted Andrew Bruce Smith and Alan Morrison.
😭 METAVERSE FLOP: Five people showed up this week to an event in the Metaverse at a cost of €387k hosted by the European Commission’s foreign aid department. The goal of the event was to increase awareness of the EU among 18-to-35-year-olds. Spotted: Andrew Bruce Smith.
Events
📅 DATA IN PR 2: Alex Waddington (no relation) is running a week-long data hack from Wednesday 7 December, using a topical, freshly scraped, Strictly Come Dancing dataset. The idea is to start to build a bit of community of practice, working collectively on different datasets to improve skills, generating and sharing ideas. Source Alex Waddington.
Be Broadcast and Hard Numbers mentioned in this newsletter are Wadds Inc. clients.