✅ Navigating tensions: Geopolitics, AI and leadership in corporate communications – insights from ECM 2024/25

Corporate communications, public relations, media and management insight

The European Communication Monitor 2024/25 identifies three areas of tension in the corporate communications or public relations function in large organisations. These are driven by geopolitical crises, artificial intelligence (AI) and the learning and development of communications leaders.

ECM is an important longitudinal study of the relationship between the corporate communications or public relations function and management. It has surveyed more than 30,000 communications practitioners across Europe since it was started in 2007.

The latest iteration of the study uses a mixed method that combines quantitative and qualitative techniques. It focuses on a sample of 30 chief communications leaders (CCOs) from the top 300 companies in Europe. These companies represent diverse industries and are significant economic, cultural, political and technological actors.

This post explores each of the three findings from the 2024/25 report.

• Managing communications in times of geopolitical crises and risks

• AI is a double-edged sword for communications teams

• Managerial learning and development as a success formula for communications leaders