Communications leaders expect to shape strategy, but most are not equipped to do so. The real issue is whether the function can prove its value in terms the business understands.
Knowing how to articulate PR achievements and align it to the commercial objectives of the business is something I’ve realised is very important. Especially working for a financial services firm where the visibility can lead to increased deal pipeline or/and LP interest.
What you said about comms role eventually becoming more about growth than support function is very exciting and I hope it happens sooner rather than later.
Thanks, Catherine. I think this is about reframing our contribution and value as practitioners and a function. It's the single biggest unlock to our value in my view.
Knowing how to articulate PR achievements and align it to the commercial objectives of the business is something I’ve realised is very important. Especially working for a financial services firm where the visibility can lead to increased deal pipeline or/and LP interest.
What you said about comms role eventually becoming more about growth than support function is very exciting and I hope it happens sooner rather than later.
Thanks, Catherine. I think this is about reframing our contribution and value as practitioners and a function. It's the single biggest unlock to our value in my view.