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RE AI ad disclosure: - The general elections this year will be the first on record significantly influenced by … influencer marketing.

UK general election will be held in H2

US Presidential election takes place in November

European Parliament elections June

Interesting to see Parliamentarians act swiftly against deepfakes when it affects them directly. In terms of AI ad disclosure, the Influencer Marketing Trade Body advocated to Parliament that all virtual influencers should be declared as AI back in 2021. (DECLARATION: I head up the IMTB).

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