So true! A press release is more than a notice to journalists. It has become the basic source of information from which many others flow. And it contains all the links, sources, contacts, dates, etc. that are needed by all stakeholders. Other communications may be based on it, but it is just that: the base.
So true! A press release is more than a notice to journalists. It has become the basic source of information from which many others flow. And it contains all the links, sources, contacts, dates, etc. that are needed by all stakeholders. Other communications may be based on it, but it is just that: the base.