Thanks for this. I know you always welcome debate so I'm challenging your assertion at the start of paragraph 4 that there are now 'fewer media outlets'. I think there are more, despite the advertising shifts you mention. Interested in your thoughts. All the best.
Thanks Colin. Depends on your metric. There is less national and regional media. Print magazines are also down, but there has been an explosion in other forms of publications and new categories created by digital media such as blogs. It's the point I made about podcasts, newsletters and video.
Print magazines down a huge amount. I'll never get over the loss of Smash Hits and there's no website that's replaced it although PopJustice has tried and there are a few podcasts. Local newspapers have certainly been hit hard and some have of course closed, others have re-organised into regional hubs, cut the reporter headcount significantly but still exist.
I'd argue there's now a lot more national TV and radio than back in 2008. You've got LBC going national , and new TV outlets such as GB News and Talk TV which I don't like or enjoy but they're operating nonetheless. And across the print sector I'd argue that the amount of content has actually increased even if the staff headcount and number of titles is down.
I think the opportunity has never been greater but it requires the PR practitioner to do more of the journalist's work for them. The story has to be properly packaged up, with accompanying pictures and video content, interviews conducted via WhatsApp etc. It's pretty bad for journalism and democracy but for the savvy PR operative with contacts and skills I think it's a real opportunity.
Thanks for this. I know you always welcome debate so I'm challenging your assertion at the start of paragraph 4 that there are now 'fewer media outlets'. I think there are more, despite the advertising shifts you mention. Interested in your thoughts. All the best.
Thanks Colin. Depends on your metric. There is less national and regional media. Print magazines are also down, but there has been an explosion in other forms of publications and new categories created by digital media such as blogs. It's the point I made about podcasts, newsletters and video.
Print magazines down a huge amount. I'll never get over the loss of Smash Hits and there's no website that's replaced it although PopJustice has tried and there are a few podcasts. Local newspapers have certainly been hit hard and some have of course closed, others have re-organised into regional hubs, cut the reporter headcount significantly but still exist.
I'd argue there's now a lot more national TV and radio than back in 2008. You've got LBC going national , and new TV outlets such as GB News and Talk TV which I don't like or enjoy but they're operating nonetheless. And across the print sector I'd argue that the amount of content has actually increased even if the staff headcount and number of titles is down.
I think the opportunity has never been greater but it requires the PR practitioner to do more of the journalist's work for them. The story has to be properly packaged up, with accompanying pictures and video content, interviews conducted via WhatsApp etc. It's pretty bad for journalism and democracy but for the savvy PR operative with contacts and skills I think it's a real opportunity.