We aim to lead in AI strategy, but we’re focused on writing prompts. If we don't shape the future of ethics, governance and trust in AI, we risk repeating past mistakes.
I suggested to the PRCA that its forthcoming policy document should specifically embrace ethics (ie beyond what the law says) I don't know whether that suggestion will be acted on or where the policy is at in gestation. I hope that the work that you and Ben do does embrace ethics and takes the views of AI sceptics/agnostics on board.
From nearly two years ago...https://prcavalry.com/blog/pr-and-ai-its-time-to-down-tools-and-look-up/
I suggested to the PRCA that its forthcoming policy document should specifically embrace ethics (ie beyond what the law says) I don't know whether that suggestion will be acted on or where the policy is at in gestation. I hope that the work that you and Ben do does embrace ethics and takes the views of AI sceptics/agnostics on board.
The real lunch eating is coming from SEO and digital marketers realising the impact of earned media on AI search results.
Great points. Prompt engineering feels like it's becoming the latest PR version of guitar solo'ing:
Impressive in those cases where it's tight, focused and self-aware.
Otherwise, a constant risk of massive self-indulgence and often puffed up on its own importance in more cases than is healthy or necessary.
Will be fascinating and terrifying to see where this all goes.
See also this post about 'AI' now writing fictional content for the Daily Telegraph:
https://www.linkedin.com/posts/activity-7336410387707232257-PjU9?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAPgw48B50URzFMjVupgbcW3MFfY-1bv2IY