Understanding how groups of people - or publics - behave is the key to smarter, responsive communication and public relations strategy.
Such an important read. I feel like PR is in its death throes; what an opportunity that presents to return public relations to its original meaning and restore/cleanse its soul.
Such an important read. I feel like PR is in its death throes; what an opportunity that presents to return public relations to its original meaning and restore/cleanse its soul.