Reach chief digital publisher David Higgerson was sniffy at the suggestion that influencers were going to replace journos. A suggestion it seems Reach CEO Jim Mullen made when he briefed The Telegraph. on the matter
This year’s Digital News Report from the Reuters Institute for the Study of Journalism says younger generations “nowadays often pay more attention to influencers or celebrities than they do to journalists, even when it comes to news” (p11).
The report concluded that half of us turns to influencers for mainstream news stories ahead of journalists across TikTok (55% vs 33%), Snapchat (55% vs 36%), and Instagram (52% vs 42%).
Reach chief digital publisher David Higgerson was sniffy at the suggestion that influencers were going to replace journos. A suggestion it seems Reach CEO Jim Mullen made when he briefed The Telegraph. on the matter
This year’s Digital News Report from the Reuters Institute for the Study of Journalism says younger generations “nowadays often pay more attention to influencers or celebrities than they do to journalists, even when it comes to news” (p11).
The report concluded that half of us turns to influencers for mainstream news stories ahead of journalists across TikTok (55% vs 33%), Snapchat (55% vs 36%), and Instagram (52% vs 42%).