As a fellow Communications Leader, I love this post! Trust is one of the most valuable currencies (if not the most!) in business, in our relationships and in the world today.
I think that when we say we help build trust, but customers and internal colleagues don't trust public relations, it creates an immediate issue. Whether it is conscious distrust or unconscious - because we can't define what we so to explain how it helps build trust - it creates problems. Frances Frei's work on defining the core elements of trust is excellent, and it should be something that is used as a way to quantify the impact on trust of the work we do.
As a fellow Communications Leader, I love this post! Trust is one of the most valuable currencies (if not the most!) in business, in our relationships and in the world today.
I think that when we say we help build trust, but customers and internal colleagues don't trust public relations, it creates an immediate issue. Whether it is conscious distrust or unconscious - because we can't define what we so to explain how it helps build trust - it creates problems. Frances Frei's work on defining the core elements of trust is excellent, and it should be something that is used as a way to quantify the impact on trust of the work we do.