About the Management and Public Relations newsletter

The Management and Public Relations newsletter equips professional communicators with the strategic insights needed to navigate today's complex landscape of media, technology, politics and economic change. We are trusted by 4,000+ practitioners who seeking clarity on the management contribution of public relations.

We distil news, research and industry developments twice weekly into actionable briefings that enhance your communication practice.

  • Monday: A curated roundup of critical news and developments from our professional community

  • Wednesday, Thursday or Friday: In-depth analysis of cutting-edge research translated into practical applications

Where academic rigour meets practical application, our newsletter provides the strategic perspective that elevates communications from tactical execution to management influence. If you haven't already, please consider becoming a paying subscriber to support our work. It would be much appreciated.

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What you'll gain

Whether you're navigating the complexities of AI, seeking to enhance your strategic influence, or simply want to stay informed without information overload, the Wadds Inc. newsletter transforms industry complexity into clear, actionable insights that make you more effective in your role.

  • Stay ahead of industry shifts. Get early insights into emerging trends and challenges before they impact your communications strategy, giving you time to adapt and prepare.

  • Save valuable research time. Instead of sifting through dozens of sources each week, receive carefully curated analysis that connects dots across industry developments, saving you hours of reading time.

  • Theory to back practice. Each issue bridges academic research with practical application, providing frameworks and models you can immediately implement in your communications planning.

  • Make smarter strategic decisions. Gain the context needed to advise leadership confidently on complex issues like AI integration, stakeholder engagement and reputation management.

  • Develop your professional edge. Build expertise in emerging areas that many communicators struggle with, positioning yourself as a more valuable strategic adviser within your organisation.

  • Join a forward-thinking community. Connect with 4,000+ communications professionals who share your commitment to elevating the practice beyond tactical execution to strategic management and leadership.

Past issues

Here's an example of what you can expect:

Addressing the limitations of the PESO model - PESO on steroids is a new public relations planning model covering 14 types of media

Five AI themes reshaping the future of public relations practice - A review of studies about AI for PR identifies five challenges and opportunities

Five media relations strategies for 2025 - Insight from editors and journalists at Reuters and The Financial Times

A framework for future-focused communications - How organisations effectively communicate about future developments, such as economic or market conditions and issues ranging from artificial intelligence to climate change

AI reinforces the tactical media and communications role of public relations - Applications of AI in public relations focus on tactics and not management roles. It's a mistake

Who am I?

I'm Stephen Waddington, a professional advisor at Wadds Inc., PhD researcher at Leeds Business School and founder of Socially Mobile.

  • Experienced agency leader who served as Managing Director at Metia Group and Chief Engagement Officer at Ketchum, working with the UK Government, NHS and international clients such as IBM, Microsoft and IKEA.

  • Academic researcher and educator pursuing a PhD at Leeds Business School and co-founder of Socially Mobile, a community interest company supporting public relations practitioners from underrepresented backgrounds in gaining management expertise.

  • Entrepreneur who co-founded, managed and sold two award-winning public relations agencies (Rainier PR and Speed), specialising in technology and integrated communications.

  • Published author and editor of multiple books on public relations theory and practice, including the definitive Exploring PR and Management Communication (Pearson, 2021).

  • Industry leader who served as CIPR President (2014) and chaired the CIPR Artificial Intelligence and Social Media panels, recognised with multiple professional fellowships and the PRCA's Mark Mellor Outstanding Contribution Award (2021).

Please connect with me on LinkedIn.

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Professional advisor to agencies and corporate communications teams Wadds Inc. Founder, Socially Mobile. Management PhD student, Leeds Business School. CIPR Past President