Management and Public Relations

Management and Public Relations

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✅ Generative AI and copyright: why you can't afford to sit this out
Two conflicting US court rulings on AI and copyright may feel remote, but they point to a bigger dilemma for anyone working in media, publishing or…
✅ The Post Office Scandal: A masterclass in strategic communications failure
The Horizon IT scandal exposed a catastrophic failure of corporate communication, where denial and spin were prioritised over truth and accountability.
✅ Why Rachel Reeves' tears matter more than we realise
In a political and media system shaped by masculine norms that resist vulnerability, Rachel Reeves showed that credibility and leadership can coexist.

June 2025

✅ AI is improving NHS communications practice, but adoption remains uneven
Investment is needed to improve access, capability and governance.
1
✅ Leadership means confronting the systemic measurement crisis in public relations
The launch of the Barcelona Principles 4.0 gives us a fresh opportunity to confront an old truth: it’s time for an honest conversation about AVEs.
✅ How the news power shift is impacting corporate communications
The 2025 Reuters Institute Digital News Report tells the story of a fundamental shift in news habits, with social platforms and influencers overtaking…
3
✅ How Barcelona 4.0 puts strategy at the heart of public relations measurement
The latest version of the Barcelona Principles is a practical upgrade to measuring success in public relations.
✅ Why public relations needs a social mobility revolution
Talent is everywhere, but opportunity isn’t. As Socially Mobile publishes its 2025 Impact Report on Social Mobility Day, we’re calling on the industry…
✅ The Missing Women in public relations didn’t just walk away, they were silenced
A wave of industry research and advocacy exposes the systemic forces driving women out of the public relations industry and calls for action.
1
✅ Public relations is failing to lead on AI - here’s what you need to do
We aim to lead in AI strategy, but we’re focused on writing prompts. If we don't shape the future of ethics, governance and trust in AI, we risk…
3
✅ Why your crisis communication plan won’t save you
Communication leaders must stop reacting to risk and help management reshape it according to Rod Cartwright’s latest report.

May 2025

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