Management and Public Relations

Management and Public Relations

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✅ AI is improving NHS communications practice, but adoption remains uneven
Investment is needed to improve access, capability and governance.
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✅ Leadership means confronting the systemic measurement crisis in public relations
The launch of the Barcelona Principles 4.0 gives us a fresh opportunity to confront an old truth: it’s time for an honest conversation about AVEs.
✅ How the news power shift is impacting corporate communications
The 2025 Reuters Institute Digital News Report tells the story of a fundamental shift in news habits, with social platforms and influencers overtaking…
3
✅ How Barcelona 4.0 puts strategy at the heart of public relations measurement
The latest version of the Barcelona Principles is a practical upgrade to measuring success in public relations.
✅ Why public relations needs a social mobility revolution
Talent is everywhere, but opportunity isn’t. As Socially Mobile publishes its 2025 Impact Report on Social Mobility Day, we’re calling on the industry…
✅ The Missing Women in public relations didn’t just walk away, they were silenced
A wave of industry research and advocacy exposes the systemic forces driving women out of the public relations industry and calls for action.
1
✅ Public relations is failing to lead on AI - here’s what you need to do
We aim to lead in AI strategy, but we’re focused on writing prompts. If we don't shape the future of ethics, governance and trust in AI, we risk…
3
✅ Why your crisis communication plan won’t save you
Communication leaders must stop reacting to risk and help management reshape it according to Rod Cartwright’s latest report.

May 2025

✅ Why public relations practice must stare down the climate emergency
Public relations must abandon the fantasy of control and learn to communicate with honesty, humility and depth as climate collapse accelerates.
1
✅ Seven media behaviours and what they mean for public relations in 2025
Ofcom’s latest media research paints a complex portrait of digital life in the UK. AI use is rising, trust is plateauing and even toddlers are entering…
✅ Why public relations diversity efforts are falling short
Despite decades of research and a surge in activist activity, the public relations industry remains unchanged. So what’s the answer?
✅ Why internal communicators must rebalance digital channels with face-to-face engagement
Technology can support communication, but it doesn’t come close to the psychological, emotional or cultural benefits of being in a room together.
© 2025 Stephen Waddington
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