Wadds Inc. newsletter

✅ How the CCO became the most dynamic role in management

✅ Salaries hold steady in 2025 as industry navigates political and economic shifts

✅ A framework for future-focused communications

✅ Is it possible to communicate on DEI issues without compromise?

✅ AI reinforces the tactical media and communications role of public relations (but it needn’t be so)

✅ Five media relations strategies for 2025 based on insight from Reuters and The Financial Times

✅ The data-led business intelligence opportunity in public relations

✅ PRCA pitch framework aims to fix ‘broken’ pitch process

✅ Why organisations must rethink taking sides on social and political issues

✅ How companies survive crises through capability and character

✅ Why a cheeseburger may hold the key to unlocking the value of public relations in management

✅ Three-quarters of corporate communicators use AI, but do they really?