Management and Public Relations

Management and Public Relations

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✅ Addressing the limitations of the PESO model
A new public relations planning model suggests that there are 14 types of media, organised by message control versus amplification and moderation
Mar 20
6

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Management and Public Relations
Management and Public Relations
✅ Addressing the limitations of the PESO model
✅ The Missing Women in public relations didn’t just walk away, they were silenced
A wave of industry research and advocacy exposes the systemic forces driving women out of the public relations industry and calls for action.
Jun 9
5

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Management and Public Relations
Management and Public Relations
✅ The Missing Women in public relations didn’t just walk away, they were silenced
1
✅ Hacking AI in PR: using AI tools to write a press release
How to experiment with the use of AI tools in your agency or communication team workflow
Mar 9, 2023
5

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Management and Public Relations
Management and Public Relations
✅ Hacking AI in PR: using AI tools to write a press release
2
✅ Public relations is failing to lead on AI - here’s what you need to do
We aim to lead in AI strategy, but we’re focused on writing prompts. If we don't shape the future of ethics, governance and trust in AI, we risk…
Jun 6
6

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Management and Public Relations
Management and Public Relations
✅ Public relations is failing to lead on AI - here’s what you need to do
3
✅ There’s an AI for that
A list of AI tools to try in your day-to-day work
Mar 30, 2023
4

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Management and Public Relations
Management and Public Relations
✅ There’s an AI for that
1
✅ Setting the agenda for 2024
A week in management, media and public relations
Jan 8, 2024
17

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Management and Public Relations
Management and Public Relations
✅ Setting the agenda for 2024
1
✅ What does quality mean in communications consulting?
There is no shared understanding of quality between clients and public relations or corporate communications consultants. It undermines expectations and…
Apr 10
5

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Management and Public Relations
Management and Public Relations
✅ What does quality mean in communications consulting?
✅ Listening with influencers. Rethinking how we engage stakeholders
Have we been underestimating the role of influencers? What if they’re not just content creators to support marketing and public relations, but a route…
Apr 25
5

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Management and Public Relations
Management and Public Relations
✅ Listening with influencers. Rethinking how we engage stakeholders
1
✅ Why organisations must rethink taking sides on social and political issues
Corporate communications, public relations, media and management insight
Jan 30
3

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Management and Public Relations
Management and Public Relations
✅ Why organisations must rethink taking sides on social and political issues
✅ How Barcelona 4.0 puts strategy at the heart of public relations measurement
The latest version of the Barcelona Principles is a practical upgrade to measuring success in public relations.
Jun 16
3

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Management and Public Relations
Management and Public Relations
✅ How Barcelona 4.0 puts strategy at the heart of public relations measurement
✅ How the news power shift is impacting corporate communications
The 2025 Reuters Institute Digital News Report tells the story of a fundamental shift in news habits, with social platforms and influencers overtaking…
Jun 19
6

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Management and Public Relations
Management and Public Relations
✅ How the news power shift is impacting corporate communications
3
✅ The market for public relations talent levels off
A week in management, media and public relations
Jan 22, 2024
15

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Management and Public Relations
Management and Public Relations
✅ The market for public relations talent levels off
© 2025 Stephen Waddington
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