Management and Public Relations

Management and Public Relations

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✅ How Barcelona 4.0 puts strategy at the heart of public relations measurement
The latest version of the Barcelona Principles is a practical upgrade to measuring success in public relations.
✅ Why public relations needs a social mobility revolution
Talent is everywhere, but opportunity isn’t. As Socially Mobile publishes its 2025 Impact Report on Social Mobility Day, we’re calling on the industry…
✅ The Missing Women in public relations didn’t just walk away, they were silenced
A wave of industry research and advocacy exposes the systemic forces driving women out of the public relations industry and calls for action.
1
✅ Public relations is failing to lead on AI - here’s what you need to do
We aim to lead in AI strategy, but we’re focused on writing prompts. If we don't shape the future of ethics, governance and trust in AI, we risk…
3
✅ Why your crisis communication plan won’t save you
Communication leaders must stop reacting to risk and help management reshape it according to Rod Cartwright’s latest report.
✅ Why public relations practice must stare down the climate emergency
Public relations must abandon the fantasy of control and learn to communicate with honesty, humility and depth as climate collapse accelerates.
1
✅ Seven media behaviours and what they mean for public relations in 2025
Ofcom’s latest media research paints a complex portrait of digital life in the UK. AI use is rising, trust is plateauing and even toddlers are entering…
✅ Why public relations diversity efforts are falling short
Despite decades of research and a surge in activist activity, the public relations industry remains unchanged. So what’s the answer?
✅ Why internal communicators must rebalance digital channels with face-to-face engagement
Technology can support communication, but it doesn’t come close to the psychological, emotional or cultural benefits of being in a room together.
✅ Putting the public back in public relations
Understanding how groups of people - or publics - behave is the key to smarter, responsive communication and public relations strategy.
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✅ Stakeholder relationships under political pressure
How communications leaders are balancing values with political expediency
✅ Listening with influencers. Rethinking how we engage stakeholders
Have we been underestimating the role of influencers? What if they’re not just content creators to support marketing and public relations, but a route…
1
Management and Public Relations
Management and Public Relations
Research-backed insights to help make sense of management and communications challenges and elevate your value as a professional communicator.
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